Complex algorithms on search engines may seem impenetrable. In fact, search engines themselves do not give enough information on how to get better results or gain more traffic. What they give us as useful information on optimization and best practices is described below.

How to Get Success in Google: SEO Information from Google Webmaster Guidelines. Google recommends the following to get a better search engine rankings:

Make pages primarily for users and not for search engines. Do not mislead your users or show different content on search engines than what you show to users, a practice usually called "covert".

Make a site with clear hierarchy and text links. Each page should be accessible from at least one static text link. Create a useful site rich in information and write pages that clearly and accurately describe your content. Ensure that the

Use keywords to create descriptive and person-friendly URLs. Provide one version of a URL to access a document using 301 redirects or the rel = "canonical" attribute to address duplicate content.

How To Get Success In Bing: SEO Information From Bing Webmaster Instructions.

Microsoft engineers at Bing recommend the following in order to get a better ranking in their search engine:

Make sure there is a clean, keyword-rich URL structure.

Make sure the content is not buried in media (Adobe Flash Player, JavaScript, Ajax) and check that the media files do not hide the links from the robots.

Create keyword-rich content and search for keyword matching with what users are looking for. Produce fresh content regularly.

Do not place the text you want to index in the images. For example, if you want your business name or address to be indexed, make sure they do not appear in the company logo.

In addition to these free tips, over the last 15 years in which web search has existed, search marketing has found methods to retrieve information about how search engines rank pages. SEO and marketers use this data to help their sites and customers achieve better positioning.

Surprisingly, search engines support many of these efforts, although public visibility is often low. Search Marketing Conferences such as Search Marketing Expo, Pubcon, Search Engine Strategies, Distilled and MozCon attract engineers and representatives of all major search engines. They also help webmasters to periodically participate online in blogs, forums, and groups.